Want to Succeed In Sales and Business? Better Learn to Be Sociable!

I wanted to take a minute to give a tip of the hat and a hearty congratulations to Shane Gibson and Stephen Jagger on the upcoming release of their new book, Sociable!

As you probably gathered from the title, this is a how-to guide for using social media and Web 2.0 tools to create communities and be more profitable.  In their own words, Sociable! is about “using social media to create real relationships that impact you, your business and your community in a positive fashion.”

I had the chance to read an advance copy of Sociable!, and I was really impressed with the quality of the information it provides about the impact social media is having on business.  I’d highly recommend you jump over to the book’s website and download Chapter 1, which includes a Foreword written by none other than Kyle MacDonald, the blogger who, through a series of trades carried out over the course of a year, exchanged a red paper clip for a house (if you’ve never read Kyle’s story, you have to check out OneRedPaperClip.com…it’s a hoot!).

I’m glad to see these two social media thought leaders tackling the subject head on and providing valuable guidance for those of us who sometimes feel like we’re making this up as we go along.  Sociable! is a great reminder that no sales technique in the world can substitute for building and maintaining great relationships with your prospects and clients, whether on or offline.

Thanks guys!