Can Small Business Solve Huge Problems?

I wanted to share something I came across last week that I believe demonstrates a lot of the principles that this blog is all about.  Have a look at this video, but don’t form an opinion just yet: 

The reason I asked you not to form an opinion just yet is that I’d like for you to get a little more information before you get too excited and start demanding that this product be used in the Gulf oil spill.  I don’t want you guys and gals to start acting like a “herd”!  I do, however, want for this product and Mobius’ claims to get some media attention so that the product can be vetted for use in the cleanup efforts.

So why am I sharing the video, then?

First, I’m intrigued by the claims made about the product.  Coming from a background in the petroleum industry, I’d say at first blush that this looks like a viable solution to the cleanup problem.  Since Mobius Technologies is local to where I live, I’m going to try to arrange an on-site demo and see for myself.  I’ll bring along a camera to record the demo, and I’ll share that video here once it’s done.

Second, I love the fact that this company is taking a proactive, no-holds-barred approach to getting the word out about their product.  I initially came across this video on a friend’s Facebook profile.  I shared it on my wall, and Mobius immediately engaged with me to find out whether I was willing to help them spread the word about MPU.  They’ve been hitting the social media networks hard (without being annoying or spammy), and their efforts are paying off with local press coverage.  If they keep up the effort, you’ll see this product getting national media attention in no time.

Third, I’m sharing this video with you because I think it’s an excellent demonstration of the power of small business to solve global problems.  How amazing would it be if it really turns out that a small company that recycles polyurethane foam (the stuff that’s in your seat cusions and sofas) can clean up one of the worst man-made disasters in history?  I’d say pretty amazing.  This is entrepreneurial ingenuity at it’s best.

So, what can you do to help?  Well, if you’re so inclined, you can click here to have a look at the “Champion Kit” that Mobius has put together to make it easy for you to share their story with your networks.  At the very least, you can follow them on Facebook and Twitter and check out their YouTube channel.  Learn as much as you can about the product, maybe request a sample and try it for yourself, then decide for yourself whether you’d like to help spread the story of how a small business is helping to solve a big problem.