Since I’ve been advocating the spirit of transparency, I have a confession to make: I have absolutely no idea how to launch a product. And before you start sending me tips for doing it right, I should also add that I’m not sure I want to know.
Over the last couple of weeks, I’ve been working on a project for a new program I’m going to offer starting in September. The site for the program is MyBlogWhisperer.com, and it’s designed to help bloggers get out of their own way and start writing or recoding and sharing what’s in their heart. I’m really excited about the program, and I can’t wait to take my first registration.
Here’s the thing, though: I feel weird promoting my own stuff. I know I’ve got something valuable to share, but I don’t feel inclined to make a huge deal out of it. And I definitely don’t want to be a cheeseball internet marketer pitching the product of the week. I just want folks to know what I’m up to and, if they like the sound of it, to join me in the class.
So, wise readers, how do I do it? How do I balance the desire to build some positive buzz and get the signups coming in without resorting to “yellow highlighter” tactics? What do you all think of the page and the program? Please let me know your thoughts, and thanks for reading!
P.S. I was recently interviewed by Antonio Coleman of TrafficColeman.com. Antonio was a blast, and I had a lot of fun talking to him about blogging. You can check out the podcast by clicking here. Enjoy!
Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
– John D. Rockefeller
And do it with the class and expertise only YOU are capable of!
T
Thanks Todd!
Put out a call to your newsletter to help get referrals.
Oh, that’s right.
You don’t have a newsletter.
May I respectfully (aw, too late) anyway, may I suggest you organise a mailing list, and instead of asking folks to buy your service, ask them to refer your service, and include a description of your ideal client so your readers will know exactly who to share you with.
joel d ‘in the same boat’ canfield recently posted..Heading Back to Washington Today – Still in Need of a Place in Oregon on Friday
Nice shot, Joel…maybe I should start working on that, eh?
There’s no need for yellow highlighter. That would just indicate you don’t know what you’re really selling. Hype indicates you don’t know why you think they should have it. Hyperbole shows you haven’t really thought it through.
Just tell them why they should want it. Like you’d be telling a story to a friend, recommending something that’s in their best interest and you’d both be happy if they took your recommendation.
Better yet, tip your friend to the fact that you can only service so many people, but since you both agree it would be great for him, you’re willing to… etc.
And so on. I hope you get the idea… Nothing fake about it when you mean it. People CAN tell the difference.
Juho Tunkelo recently posted..The Copyist Newsletter For August 2010 Is Here!
Thanks for the tips, Juho, and thanks for reading! I’d love to hear your thoughts on the copy I wrote for the site; click here to check it out. Feedback from a pro like you would mean a lot!