First of all, I have to say a big “Thanks!” to Dave Navarro of Copyblogger fame for his great article today about how to write headlines. That’s one thing I’ve never really paid attention to, but I’m going to start. Thanks Dave!
So…are you curious? Wondering what these five evil mistakes are and how you can stop making them? Well, I’m going to be recording a podcast with SMB technology guru, noted speaker and award-winning author Karl Palachuk on his Cloud Services Roundtable Podcast next Wednesday at 9:00 AM.
If you want to listen to the podcast interview for free, you’ll have to register and listen live; otherwise, you can sign up for the membership and download it at your leisure. After the podcast, I’ll be diving into a 5-part series on this topic here on the blog.
And for those of you who are curious, here are the five mistakes we’ll be talking about, the five mistakes that are killing your marketing campaigns:
- You don’t know who you’re talking to
- You don’t know what you want them to do
- You don’t ask them to do it
- You don’t give them a compelling reason to do it NOW, and
- You don’t follow up to make sure they’ve done it
Want the details? Then be sure to register and tune in next Wednesday (September 1st, 2010), or pay attention to this blog for the breakdown of each mistake – and how you can avoid it – after the podcast.
Jerry, thanks for getting this started. It looks like it will be a good podcast!
Thanks Shawn…I hope you enjoy it!
I’d say that the last three mistakes are the especially deadly ones. It’s always important to really drive home to the prospective client what you want him to do.
Thanks for your comment…I didn’t catch your name (I’m assuming it’s not Commercial Windows…and if it is, I want to meet your parents!), but I hope you’ll join us for the call!
Good lord that call is early!
I’ll register, though. I’d like to hear your suggestions on how to correct those mistakes! It’ll be on mute so you don’t hear my toddler making all kinds of noise in the background!
Cheers, Jerry.
Tia
Tia recently posted..Two Cents Tuesday- Insecurities Will Kill Your Blog
Thanks Tia…we’ll try to make it worth getting up early!
And be sure to tell all your friends, too. The more the merrier!
Jerry
I can’t wait until I hear it on my podcast. I am going to take down notes and make sure to record it some how.
[...] Karl Palachuk and I did an episode of his Cloud Services Roundtable Podcast. We talked about the 5 mistakes that kill most marketing campaigns, and how they can be avoided. The podcast went really well, so I thought I’d share what we [...]