What Dean Koontz Taught Me About Sales

One of my favorite things in life is a good book, and one of my favorite authors is Dean Koontz.

I first started reading Koontz novels about 4 years ago, and I’ve been hooked ever since.   For my money, he’s one of the best fiction writers alive today.  His books are incredibly entertaining ,and they always make me think about things I hadn’t considered or offer a new perspective on  life and death and being human.

What I never expected, though, was to write a blog post about the sales lessons I’ve learned from Mr. Koontz, but here it is.

#1 – It’s all about the story

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Stick to What You Love

I missed posting last night because I fell victim to one of the classic blunders.  The most famous, of course, is “Never get involved in a land war in Asia.”  The second, only slightly less well known, is “Never go in against a Sicilian when death is on the line.”

The third, and the one I learned the hard way last night, is this: “Never trust your brother when he says something will ‘only take five minutes.’”

I should have known better, too.  After all, he’d already been working on the project for a good hour, banging on pipes and sawing things and tossing out the occasional curse.  I also should have known better because, even though he’s a year younger than me, I’ve been following him into harm’s way for 35 years.  It’s amazing how our memories fail us at such critical moments in our lives.

“Jerry,” he said.  ”Can you give me a hand?  I’m almost done with this and just need a hand pulling this line through.  It should only take five minutes.”  I ventured into the work zone, and was astonished by what I saw.  It looked like every tool in the garage was being used.  There were three different kinds of Makita devices, drills, grinders, lights, wrenches of various shapes and sizes…I think there was even a hammer, just in case.  It seemed a little excessive.  Worse, it seemed like plumbing.

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A Social Media Fable

Hi kids!  It’s Social Media Fable time, and you get to pick the moral:

Once upon a time, there was a Facebook fan named Jerry.  He was going about his days on Facebook, enjoying his interactions with his virtual friends, and life was good.

One day, he received an invitation form one of his Facebook friends, Mr. G, to become a fan of a bakery in a far-away town.  Since Jerry had never been to the bakery or tasted their confectionery delights, he hit the “ignore” button and thought no more of it.

A few days later though, Mr. G repeated his request to become a fan of the bakery.   Since he still hadn’t tried the bakery’s cupcakes, Jerry clicked the ‘ignore’ button again, and again thought nothing of it.  ”Just an oversight on Mr. G’s part, that’s all,” he thought.

The very next morning, though, the invitation appeared again!  Jerry started to get annoyed, but, as always, managed to keep his cool.  He simply hit ‘ignore’ again and went about his day.  His annoyance grew, however, when later the same day there was another invitation!  ”This is madness,” he thought to himself, clicked ‘ignore’ again, and wondered what he should do.

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Commitment Makes Everything Easier

Last night, I was poking around, looking for something good to read, when I came across this post from Crystal Williams, keeper of the Big Bright Bulb blog.   Crystal discusses the fact that when we really, really really want something, we have a tendency to go after it with gusto.  We give it everything we’ve got, and it doesn’t even feel like work.

OK.  That last bit isn’t really true.  It still feels like work, but it’s fun at the same time.  And it doesn’t feel like that kind of work we do grudgingly or against our will (for me, that’d be be something like sorting and delivering mail), but like the kind of work we’d do even if we weren’t getting paid for it (for me, writing this blog).  It’s still work in the sense that it can be difficult and challenging and a real pain sometimes, but it’s exhilarating!

Crystal’s post got me thinking about my own successes and failures, about the things that work in my life and the things that don’t.  And what I’ve come to realize is that if I want something badly enough, if I commit to it, there’s really not much that can stop me from having/being/doing it.

I think most, if not all, of us are built the same way.  Sometimes, though, we forget we have this amazing ability.  I know I do.  Sometimes, we give up at the first sign of trouble.  We concede at the first “No!” we hear.  We accept the excuses our mind comes up with for why we quit, and we go about our day as if nothing was lost by our surrender.  But something was lost, because every time we set out to accomplish something and give up, we believe a little less in our ability to succeed the next time we try.  And that loss of belief in our ability to succeed actually diminishes our ability to succeed.

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You Can Accomplish Whatever You Believe You Can

Over the course of 2009, my friend and business partner Joel D. Canfield and I had some fun creating a series of videos for YouTube.   We were the Business Heretics, and we called the series our Burning Business Tips.  I was going through the videos tonight, and I came across one that I think has some relevance as we head into the new year.  The video below was recorded in honor of the 40th anniversary of the Apollo lunar landing:

I think it’s important that we all give this some thought as we look ahead to what we’re planning to accomplish in 2010.  I know that, for many of us, 2009 was a year we’d rather forget.  I also know that many of us are still carrying around some of the bruises and scars that we received during the past year, and that those scars are affecting the way we’re thinking about the future.  They’re even having an impact on the goals we’re setting for the new year.

As the video states, though, we can truly accomplish anything, as individuals or businesses, if we start with the firm belief that we can.  I know this to be true, and so do you, though you may have forgotten it. And it’s time to take our power back now.  No more wallowing in the misery of 2009.  It’s time to plan for a much better 2010, a task which can only be accomplished if you believe that you can do it.  After all, who sets a goal that he doesn’t truly believe he can achieve?

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Understanding the Root of Motivation

When it comes to creating and maintaining forward momentum in your career or in your business, there is one factor that rises above all the others: your why, your reason for doing things, the motivation behind your motivation.  It’s been said that you can accomplish any what, so long as you have a big enough why.  I’m a firm believer in the truth of that statement.

Have a look around, and you’ll see that those who get what they want out of life are driven to succeed by their why for doing it.  In other words, their reason for succeeding is bigger than any defeat they may experience along the way.  These may sound like empty platitudes, but look a little deeper and you’ll see what I mean.

Think of a time when you were close to achieving some particular goal but stopped just short of getting there because of some obstacle that came up.  Most likely, like the fox in Aesop’s fable, you made a declaration of “sour grapes”, justifying to yourself that not attaining the goal was probably for the best anyways.  Dig beneath the surface, though, and I’ll bet you’ll realize that, no matter how important attaining that goal may have seemed to you at the time, somewhere along the way you lost your zeal for it: you no longer had a big enough why.

Now think of a time when you did achieve some goal you’d set for yourself, in spite of any roadblocks that may have come up.  No matter what the setback, you got up, dusted yourself off, and kept right on going, pushing ahead until you got what you wanted.  What kept you going in this case?  Examine your motivation, and I’m sure you’ll find that in this case, you had a really significant reason for achieving that particular goal.  In this case, your why was big enough to accomplish the what.

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Are You a Rotten Apple?

Early last month, my friend Tibor Shanto shared an experience he’d had with the Apple store in Toronto.  The story reminded me of something out a bad retail dream: disrespectful technicians, a rude store manager and a genuine lack of regard for the customer.   Unfortunately, this scenario is becoming all too familiar, and the time has come for a little wake up call.

When is the last time you genuinely thanked a customer?  I mean really, truly thanked them from the bottom of your heart?  A couple of days ago, I wrote a post about the importance of gratitude.  Well, here’s a good place to start: how about a little gratitude for your customers?  After all, if it weren’t for your customers, where would you be?

I’ll always remember hearing Jeffrey Gitomer talk about saying thank you to your customers.  He said we should get in the habit of saying something like “Thanks for dinner!” when a customer places an order, since that will always help us remember that without the customer, we don’t eat.  Is that how you see your customers?  If not, it might be time for an attitude adjustment.

In a world where consumers have nearly unlimited choices for almost everything they buy, why would you give them any excuse to buy from someone else?  Why not give them the best possible experience each and every time they choose to do business with you?

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When All Else Fails, Sue the Competition

I’m not often struck speechless, but that’s exactly the effect this article in the New York Times had on me.  In fact, even though I knew I was going to write a blog post about it the minute I read it, it’s taken me the better part of a week to figure out what to say.

The article basically says that, while large companies used to be content to battle it out in the marketplace, they are now taking their battles to a different venue: the nations courtrooms.  Many have resorted to suing competitors over allegedly false claims made in ads, asking judges to remove the ads from the airwaves in an effort to regain marketshare.  Here’s a quote from the article:

“The increase in these actions may be a reflection of the dismal economy: in recessions, when overall spending lags, advertisers must fight harder for customers.”

Oh, if only that were true.  Rather than “fight harder for customers”, these companies are choosing a different battle. They’re choosing to slug it out with competitors rather than do the one thing that could really help them regain marketshare: focus on their relationships with their customers, a technique my friend Skip Anderson calls customer engagement.

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Change Your Thinking, Change Your Results

I make no secret of the fact that this blog is only indirectly about business and sales.  While you’ll see the occasional post about a particular sales skill or business task, what you’ll usually find is something about how to think differently: about yourself, about your life, about your business.  My primary purpose is to get you thinking about your thinking.

Lately, I’ve been giving a lot of thought to the challenges that so many are facing in their lives and in their businesses, and wondering if there isn’t something more we can all do about improving the situation.  Of course, being an optimist, I always believed that there is, and I got what I was looking for: gratitude.

For so many of us, gratitude is the missing link in our happiness, and a lack of gratitude for the good in our lives makes a bad situation seem even worse.  And while I know and understand completely that many people are facing challenging, sometimes overwhelming, circumstances in their lives, there are still things, a lot of things, to be grateful for.  Like what, you ask?  Well, it’s going to be different for each of us.  I know what I’m grateful for, but it’s up to you to decide what you’re grateful for.

And yes, you read that right: I said you have to decide what to be grateful for.  Gratitude, like any other feeling, is something we have to choose.  Especially if you’re experiencing difficulty in your life, it can be a difficult choice to make; after all, it’s so much easier just to see the bad and to wallow in it.  Finding something to be grateful for in a bad situation takes a lot of effort, but it gets easier with practice.  Here’s a shortcut: write down five things you’re grateful for on a 3 x 5 card and carry it around in your pocket.  That way, when a challenge comes up, you can pull out your card, read it, and get right back on track.

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It’s Time For a Little Chat…With Yourself!

In case you haven’t noticed, I’m a big believer in the power of positive thinking.  I know there’s no better way to get what you want than to believe that you can; I also know that optimism is essential to success.  The big question everyone always asks, though, is “How do I do it? How do I become a positive thinker when my life/business/career is so crappy?”

That’s a great question with a really simple answer: you need to have a little chat with yourself.  I’m serious!  One of the biggest saboteurs to success is that nagging little voice in your head that says things like “Yeah, but…”, “I can’t do that!”, “That’ll never really happen!” and all the countless other negative phrases we say to ourselves when we have a great idea or try to take some kind positive action.  The voice might be that of a parent, a teacher, a sibling, an old boss…all those folks who, whether they meant to or not, planted seeds of negativity in our brains that we’ve never quite been able to shake.

Well, it’s time to strangle that little voice and replace it with a new, more supportive one, and it’s going to be easier than you think.  I’m going to encourage you to do something that’s going to feel a little weird, possibly even a little uncomfortable (imagine that!), but that will pay huge dividends in your personal development.  I’m going to encourage you to start doing…*gulp*…affirmations.

Now before you write me off as a new-age wacko in salesperson’s clothes, let me remind you that the Great Ones (Zig Ziglar, Jim Rohn, Brian Tracy, etc.) all encourage affirmations in one form or another.  And I agree with them all: positive self-talk is good for the soul.  More importantly, though, positive self-talk is GREAT for activity, which leads to results, which reinforces beliefs, which opens your eyes to greater potential, which spurs even greater activity…and so on.

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