You know what a BHAG is, right? It’s an acronym for Big Hairy Audacious Goal, and if you have any, you know they can be scary. In fact, BHAGs are all about setting your sights on something that really scares the piss out of you.
The first definition I could find for “audacious” was “extremely bold or daring; recklessly brave; fearless”; I like that. It conjures images of people running into burning towers to save the lives of complete strangers, and risking (or losing) their own lives in the process. It’s a noble attribute that we all aspire to but that very few of us ever have the opportunity to test; I don’t think it’s the definition I’d use to describe a goal. After all, just because the goal is big and hairy and makes your knees knock land your heart skip beats doesn’t mean you have to pursue it recklessly.
I like this definition better: “recklessly bold in defiance of convention, propriety, law, or the like; insolent; brazen.” Or even this one: “lively; unrestrained; uninhibited”. I think that captures the spirit of a BHAG: you’re doing something that flies in the face of your norm, something in defiance of the conventions and limitations of your current life situation, something that your family members or friends might consider insolent or brazen, something uninhibited; in short, something all you. BHAGs are about speaking and living your truth.
But how do you pursue a Big Hairy Audacious Goal, well, audaciously? After all, audacity isn’t a quality that’s encouraged in our society; in fact, audacious children are scolded, disciplined and medicated in an effort to get them to “just behave”. And it’s no different when they leave school and go off to work: audacity and middle management are blood enemies. So how do we learn to behave audaciously again?










