Category Archives: Entrepreneurial Strategies

Just When You Had It All Figured Out – Surprise!

What do you do when life surprises you?

Just when you thought you had it all figured out...

So there I was, minding my own business, traveling down the highway, when I noticed that all the cars taking my exit were slowing down pretty drastically.  Naturally I slowed down too and, being the defensive driver that I am, I also checked my rear view mirror to make sure the driver behind me was following suit.  Strangely enough, he wasn’t.

I did my best to get out of his way, but there simply wasn’t enough time.  By the time he realized what was happening and hit his brakes, it was too late.  SMACK!  Bumper met bumper, a lot of glass and plastic was shattered, and two days immediately changed direction.  Just like that: no warning, no preparation, no planning, just change.

Life is full of little surprises like that, some good, some not so good, and each contains a lesson…if you look for it.  I know it will come as a surprise to everyone reading this, but I’ve decided to look for the lesson in my little melodrama.

Multitasking Redux and Differentiation: Robin’s Big Seminar Day 2

Wow…what an incredible day.  I’m still in Nashville attending the Robin Robins IT Marketing Bootcamp, and I have to say that today was a game changer for me.  Mostly, the presenters just made a lot of sense: everything they said was stuff I know and talk about, but it really sunk in on a deeper level for me.

Dave Crenshaw - Author of The Myth of Multitasking and Invaluable

Me and Dave Crenshaw, author of The Myth of Multitasking

The day kicked off with Dave Crenshaw, author of “The Myth of Multitasking”.  Dave talked about the negative impact the myth of multitasking has had on our society, a familiar subject to regular readers of this blog (see the blog post “The M-Myth” and the podcast “The Myth of Multitasking”).  Dave’s insights into the workings of the human brain were fascinating, and it was great to learn that there is hope even for a mess like me.

Dave divides people into three categories: the Zen Master (you know the ones: always on time and organized to a sickening degree), the Prodigal (those who were organized at one time but have fallen into a pattern of disorder) and the Pig-Pens (people like me and Dave who are inherently chaotic and disorganized).  Each deals with the chaos of life in their own way, but all of us have the same problem: only 24 hours in the day.

BHAGs, Strategy and Execution a la Patrick Thean

Jerry Kennedy and Patrick Thean

Me with Patrick Thean at Robin's Big Seminar

Today was like the Star Wars (or any good) trilogy: it had an optimistic start, got a little dark and depressing in the middle, then finished with a triumphant bang! I’ll get to the picture in a minute, (that’s part of the triumphant bang), but first a story.

I’m in Nashville for Robin Robins’ Big Seminar, a marketing boot camp for IT professionals. As I left Sacramento this morning, I was looking forward to an info-packed 3-1/2 days of solid training…Robin doesn’t call it her “boot camp” for nothing!

The flight from Sacramento to Nashville (with a short stop in Denver to change planes) was uneventful, exactly the way a flight should be. Or at least the way I prefer them. When we landed in Nashville, I was ready to learn.