Category Archives: focus

The Most Powerful Question In the Universe

Yesterday I promised to reveal the question that has transformed my life and taken me from playing small to playing larger than I ever have, from showing up as the janitor to embracing my inner rock star and finally, finally starting to live on purpose. But before I do, let me tell you a little about the events leading up to this discovery and how taking some of these steps can help you to finally quiet those voices in your head that keep telling you that you’re not good enough.

I’d been up visiting family in Oregon for my niece’s graduation. On the way home, we decided to stop overnight in the little town where I grew up, Cave Junction, Oregon (go ahead, Google it…you’ll be stunned). We spent Sunday night at my uncle’s house, and Monday morning we decided to putter around town for a few hours before heading back home to Sacramento.

It had been a long, long time, like a couple of decades, since I’d spent any significant time in CJ (that’s what we locals call it). I’d been back in my adult life for three occassions: the funerals of my grandparents, the funeral of my cousin, Steven, and the wedding of my niece, Kristy. Each of those trips had been accomplished, round trip from Sacramento, in a single day. Meaning in and out, no time for sight-seeing. This time was different; no one was in a hurry, and we just wandered around a bit.

And then it happened: I said I wanted to go to my old elementary school and take a picture and, as soon as I set foot on that hallowed ground, I started shaking and getting choked up, then crying. It made no sense. There I was, a grown man, standing in front of this timy little school and weeping. Ummm…WTF?

The Enemies: Resistance, Your Rational Mind, and Friends and Family

I know, I know…I’ve been a little light on blog posts for the past few weeks (as in I haven’t written any). I’ll get back in the swing soon, I promise. In the meantime, here’s something for your listening pleasure: an episode of my Blog Talk Radio program about Steven Pressfield’s new book “Do the Work” (which is brilliant, by the way…if you haven’t read it, go get your copy now!)

Listen to internet radio with Blog Whisperer Radio on Blog Talk Radio

Motivation 101: Step 2 – Stay Focused

This is the second in a series of Articles I wrote for TLT Magazine back in 2009. I still believe that making the commitment to give up the news is one of the most important decisions you can make to stay motivated and on task. Check it out and let me know what you think in the comments.

And don’t forget to snag your free copy of “Motivation 101: Five Steps To Activate Your Potential In Any Economy” while your at it.

No News Is Good News

Are you as tired as I am of all the bad news being offered up by the national media? If so, please join me in a special campaign this week. I’m officially designating it National News Free Week.

Motivation 101: Step 1 – Ask Why

Since I’m giving away free copies of my Motivation 101 audio program to anyone who signs up for the Motivation 101 newsletter, I decided to dust off a series of articles about the topic of motivation that I wrote for TLT Magazine around the time that the program was originally released.

Here’s the first article in the series; please let me know how asking “Why?” has helped you achieve your goals in the comments.  Thanks for reading!

When It Comes to Goals, Ask “Why?”, Not “How?”

If you’re like most selling professionals, you’ve probably got a list of written goals…somewhere.  Some of you have them tacked to the wall in front of your desk, others in your day planners or PDAs; some of you have them filed away in the bottom of a drawer and would have trouble finding them if asked.  Regardless of where you have your list of goals, though, you’ve already accomplished something major: you’ve engaged a powerful ally in your success by writing them down.

It’s 2011…Now What?

For weeks now, all I’ve been hearing is people talking about how they can’t wait for 2010 to be over and a brand new year to begin.  In fact, I joined in that chorus a time or two.  No doubt, 2010 was a rough year.

But it’s over now.

We’re officially three days in to 2011, and from the looks of things, it has the potential to be a truly amazing year.  Personally, I’m excited to be kicking things off in style with the International Consumer Electronics Show this week in Las Vegas, NV.  This will be my first CES, and I can’t wait to get there.

It also rocks because I’ll be making the trip to Vegas with my friend and fellow blogger, Ryan Snethen.  Ryan is a very cool cat who knows his music and movies, and the more obscure, the better.  His “Did You Miss It?” blog is chock-full of movies you might have missed.  He’s also a writer and an entrepreneur.  We’re making the 10-hour trip by car, so we’ll have lots of time to brainstorm new ideas.  Can’t wait!

My 30-Day Blogging Challenge – One Post Per Day

OK.  Enough is enough.  I’m ready to be a blogger again.

Seriously.  As soon as I take on this Blog Whisperer identity and the extra work starts rolling in, I completely abandon the one thing that’s made it all possible, the one thing that I love to do: blogging.  Well, that’s over.  Not the extra work, mind you…just the “not blogging” nonsense.

So I’m throwing down the gauntlet: here and now, I commit to writing at least one post per day, whether it’s on this blog or on The Blog Whisperer blog.  In fact, some days it’ll probably be both.  Even if it’s just one word (which would really surprise some people), you will see a post worth reading.

Don’t get me wrong, though; this isn’t about writing posts just for the sake of writing them.  It’s about reminding myself that what I love to do more than anything else in the world is to share ideas.

So there you have it.  Follow the madness here, and if you haven’t already, subscribe to the Blog Whisperer’s RSS feed so you don’t miss any of the posts.  And don’t just stand there; feel free to join the conversation, or to start a 30-day blogging challenge of your own.  Because I know you have great ideas to share, and I’m dying to hear them!

Five Mistakes That Are Killing Your Marketing – Part 5

Let’s talk about billboards.

Seriously?   Where I live in Sacramento, ClearChannel has just erected about 10 new electronic billboards and, from the looks of things, major corporations (like Bloomberg and Yahoo!) are lining up to pay the big bucks to be featured on these larger than life TVs.  Unbelievable.  This is a prime example of…

Mistake #5:  You Don’t Follow Up To Make Sure They Did It

Millions, if not billions, of dollars are spent every year on marketing efforts that are supposed to “raise awareness” of the brands who are spending the money.  Please.  I’d be hard pressed to find a worse use of those marketing funds, especially when there is no way for the companies who are spending the money to measure the effectiveness of the ads.

The Bloomberg ads that are currently running on the new electronic billboards in Sacramento are a perfect example: they essentially say “Bloomberg is for smart people; you should watch it.”  Really?  I can’t imagine how Bloomberg expects to measure the return on this campaign, other than to make a random attribution of the 0.1% increase in viewership following the ad campaign to the billboards.  What a waste.

Guest Post: Todd’s #1 Time Saving Tip for 2010

If you’re not going to put 100% effort into doing a great job then don’t do your job. Just stay home. Catch up on some sleep. Take the day and vege. Heck, take the rest of your career off.

While that’s a pretty rough statement, in this “value-driven world” it’s very appropriate. Luckily there’s a positive side to it as well.

Very early on my grandfather drilled the need to “do your job well” into my head. His favorite one-liner was, “If you don’t have the time to do it right the first time how are you ever going to have the time to do it over?” (And believe me, if he thought it wasn’t right you DID do it over.) Lucky Strikes and Jim Beam aside, my grand-dad was a wise man.

He also taught me to shake hands the proper way, to remember names, and always say “thank you”. He never read an email and probably wouldn’t have made it as long as he did if somebody had sent him a TXT message. If he were alive today I’m sure he’d be labeled a renaissance man.

What Happens When Your Personal Life Invades Your Work Life?

I had big plans for tonight’s blog post.  It was going to be amazing and life-changing for all of my readers.  It was going to be the best blog post ever written.  And then it happened: life.

I went straight from the office to a Master Mind meeting; when I got home, I realized it was my night to cook.  After we ate, I sat down to blog, then got into a long conversation with my wife about her hectic day.  When I got back, I realized two things: it was really late, and I still had a podcast episode to edit and post.  Gah.  So much for the world’s first perfect blog post.

As I was editing the podcast, though, I remembered one of the core concepts we’d discussed in this episode: what to do when your real life interrupts your work life.  It’s an interesting question, and one that gets a lot of consideration.  A lot of experts urge you to find this mythical place called “work-life balance” (if you ever find it, please send me the map).  What I remembered was one of the things our guest, Dan Waldschmidt, had said: work-life balance is a pipe dream.

Face it folks: if you’re working hard on your business, chances are pretty good that other areas of your life (your relationships, your health, etc.) are going to suffer a little.  That’s not a bad thing; it’s just the way it is when you only have 24 hours to get done what needs doing.  We’re only human after all.

Chasing The M-Myth

I had a really compelling dinner conversation tonight with Jim Pelley, Karl Palachuk and Jeff Marmins (each a genius in his own right, in my humble opinion).  One of the things we all agreed on, and the inspiration for this post, was what I’m going to start calling the M-Myth (if Michael Gerber is reading this, I hope he’ll remember that imitation is the sincerest kind of flattery).

The M-Myth was born in the Information Age, and it’s been plaguing business professionals and entrepreneurs for decades.  It’s destroyed careers and businesses, occasionally even lives.  What is the M-Myth?  It’s the myth of multi-tasking.

Some people claim to have this ability, even wearing it as a badge of honor.  They strut around with a misguided superiority complex, thinking that their ability to multi-task somehow puts them in the intellectual elite, with a brain so powerful, one task just isn’t enough!  Well, here’s the bad news: multi-tasking is impossible! At least, that is, for humans.  Computers can almost pull it off, but even they (as Karl points out in his book Relax, Focus, Succeed) have to chunk the separate tasks down into steps that get done one at a time; it just looks like multi-tasking because they do it really, really fast.

Jeff highlighted the impossibility of multi-tasking by using the simplest example: having a cup of coffee while doing some kind of work, let’s say writing a blog post.  Some would consider this multi-tasking in its most basic form, but think about it for a minute.  What’s really going on?  Am I really doing two things simultaneously?  No.  In order to take a sip of my coffee, what do I have to do?  That’s right: I have to stop writing my blog.  Makes it pretty clear, doesn’t it?  We really can only do one thing at a time.  Multi-tasking is a myth, and a dangerous one at that.  How so?