Learning To Let Your Light Shine

Last post, I discussed the problem with the “fake it ’til you make it” approach to business, namely the difficulty it creates for building open, honest, transparent relationships with your clients.  I promised to follow with a post discussing the benefits of transparency in your business, so here goes.

#1 – Transparency Builds Trust

When I read a post by Johnny B. Truant that detailed a financial difficulty he had in the past and how he dealt with it, I felt an instant affinity for him.  I could tell as I was reading the post that this was a guy who really got it, a guy who could relate to the struggles I was going through and, as a result, I trusted him immediately.

Funny how that works, isn’t it.  I mean, I’ve never met Johnny; for all I know, he could be a guy who beats up Boy Scouts and steals money from nuns to support his toad-licking habit.  Whatever he is, though, I trust him because he had the guts to tell the world that his life isn’t always sunshine and roses, and that occasionally he gets kicked in the crotch, too.

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A Couple of Updates

First off, I’d just like to acknowledge that my American Idol predictions last week (here and here) were a bit off.  No worries, though…a 25% closing ration isn’t bad!  Tune in tomorrow for my thoughts on AI this week, including more predictions about who’s going home.

Second, I’d like to let everyone know that I’ve added a couple of items to the “Free Downloads” page, courtesy of my friends Skip Anderson (B2C sales genius!) and Jim Keenan (B2B sales dy-no-mite!).  Also, a shout-out to Joel D Canfield for his help in getting the page to behave.  Thanks for your contributions, guys, and readers, look for more great tools to come!

Last, but certainly not least, a big thanks to all you who are reading this blog on a regular basis.  You guys make my day!

Cheers,

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