...because the truth is awesome, even when it sucks...
I’ve been enjoying the looks on the faces of internet marketing folks I meet when I tell them about the two domain names that I registered this week: JustSayNoToSEO.com and SEOIsUseless.com.
Some stare in wide-eyed horror, failed by words, others gasp and clutch at their hearts, and still others start to hyperventilate. It’s pretty funny, if you’re the kind of person who enjoys upsetting apple carts. Which I am.
The way I see it, many of the SEO practices out there are a lot like the “closing techniques” and other slimy sales practices that so-called sales experts teach; they’re designed to shortcut anything that resembles effort. I learned a long time ago that shortcuts like that don’t work in the long term.
For a sales professional to be truly successful, she needs to know a lot more than a couple of lame closes; she needs to have a great product, to pay attention to her customers, to ask questions, to follow through on her commitments, all of which take effort and hard work.
The same is true for someone who wants to have a successful blog or website: he needs to have great content, to pay attention to his audience, to ask questions and listen, to follow through on his commitments. Again, it’s hard work and it takes time and effort to get there.
And we don’t want to work hard. Somewhere along the line, working hard lost its appeal and was replaced by the idea of just “attracting” what you want. Don’t get me wrong: I’m a firm believer in the power of attraction. I just know that the best way to attract what you want is to exert effort, not just stand around waiting around for it to show up.
Suck it up, people. There is no such thing as success without work. You have to do something.
So, what are you going to do?