What Is HERO Selling?

June 10, 2009 on 7:30 am | In HERO, attitude, entrepreneurialism, mindset, optimism | 7 Comments

Simply stated, HERO Selling requires the salesperson to be Humble, Ethical, Responsible and Optimistic.  I know that’s not the way most people are used to thinking of those in sales, but my mission is to make a believer of you.

You see, the reason you don’t think HERO is an accurate description of a salesperson is that precious few salespeople actually behave that way on a consistent basis.  But here’s a secret: the best ones do!! In fact, you’ve probably encountered many of these HEROs and weren’t even aware that you were being sold to.  Truth be told, you weren’t actually being sold to, at least not in the sense that the word has come to mean (i.e. being coerced to buy something against your will).  The HERO wasn’t selling so much as he or she was making it comfortable for you to buy.  And that, my friends, is the key to being a HERO.

More than anything, what the economy needs right now is for more people to feel comfortable buying again.  At the moment, people in general are very reluctant to part with any of their money out of fear for the day when they won’t have anymore to spend.  What happens if this trend continues? More shrinkage, more cutbacks, and even more bad news. What the world needs now is consumers, and it’s up to the salespeople of the world to gently coax them out of their shells.

Does this mean that I think salespeople should be trying to convince people to buy things they don’t need or can’t afford?  No.  All we have to do is look at the mortgage crisis to see where that kind of behavior leads.  What I do mean is that we, the salespeople of the world, have to make it OK for people to buy the things they do want, need and can afford.  And we need to do it now!

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Information Overload and the End of the Recession

May 27, 2009 on 6:57 am | In activity, entrepreneurialism, focus, mindset, optimism | 4 Comments

With the beginning of a new month on the horizon, I want to chat for a bit about information overload and its effect on the unwary salesperson. I’m sure you would agree that it’s very easy to get bogged down with too much information: from the daily news to talk radio to the endless stream of e-mail alerts, RSS feeds and Tweets, we receive far more information in a day than we can hope to process. This often leads to that old disease, the paralysis of analysis.

When we ask our minds to process too much information, we have a tendency to lose sight of the fact that information alone is useless. We have to put that information to use, and in a positive direction, before we receive any value from it. For example, consider all the data you’ve seen recently with regard to the economy. From the sub-prime mortgage crisis and the related plummet in real estate prices, to the oft-repeated declaration of “the worst depression since the Depression”, we are bombarded by data that has worked many people into a state of panic. This panic has caused many salespeople to fall into negative thinking patterns (“No one is buying in this economy!”) which prevents them from engaging in the very activities that could bring a swift end to all the bad news. Enough is enough, already!

Consider a different way to look at, process and do something with all that information that comes in the form of “bad news” about the economy. What if, instead of buying into the panic, the salespeople of the world looked at the situation as their cue to step up their efforts and invigorate the economy? What would happen then?

I’ll tell you what would happen: we would get the blood (in other words, the money) flowing again. That is the power that you, the world’s sales force, holds in your mortal hands. We all know that salespeople (and small business owners, entrepreneurs, solo-professionals, etc.) are the backbone to any thriving economy; at the same time, we can also exacerbate a stagnant economy. The only difference is in our attitudes. If we buy into the dismal outlook regarding the future, are we really going to feel motivated to get out and make our daily number of connections with prospects? If, on the other hand, we choose to let all that information motivate us to take responsibility for getting things moving again, we really can make a difference.

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Successful Selling Is All In Your Head

May 20, 2009 on 3:53 am | In Motivation, focus, mindset, optimism | 9 Comments

Some sales trainers will tell you that the location of your sales presentations is of critical importance in making the sale; unfortunately, they don’t all agree what that location should be. Some say that sales presentations should be made in the prospect’s office, others in your office and still others in a neutral zone such as a restaurant. I’m going to break with these folks and say that the only place where truly successful selling takes place is right between the your ears.

The most important playing field in sales is and always has been your mind. Look at any sales superstar and you’ll see this is true. The truly great ones in any field succeed because they have developed the mindset for success. For some, this mindset has developed naturally because of good genes and a nurturing environment. For most of us, though, developing the right mindset takes a significant amount of work and a constant vigilance to guard any progress we make.

The reason for this is that we are under a constant barrage of negative messages from the world around us. We take in so much negative information on a daily basis, it can be a real challenge to keep our success mindset intact. What are some steps we can take that will help? Try these:

First, limit the amount of negative information you voluntarily take in on a daily basis and replace the negative with something positive. I talked about this a couple of days ago, but the point is this: be proactive with your mental intake.  Don’t just soak it all up like Sponge Bob…choose what you allow into your mind.  Your conscious mind is the filter for your unconscious, so use the filter wisely to sift out negative thoughts.  Do like Tom Hopkins says: whenever a negative thought starts to creep in, throw your hand out in front of you and shout “BAD SEED!”  You’ll be amazed at how effective this technique is for banishing negative thoughts…and the people who would spread them.

Continue reading Successful Selling Is All In Your Head…

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